Maps and Places the Guerrilla Way

If you are like most small businesses, marketing can be a challenge on a limited budget.  To maximize the budget you have and to stay current with “Where People Are Looking” to find your business, so you turn to the Internet.

You can get a domain registered for under $10 and get hosting for under $5 a month, use a free WordPress publishing platform and bingo your on the internet.  Not so bad and cheap !

Now you need people to find and look at your site.  According to Mashable the world wide web aka the internet is growing by 150,000 URLs a day,  that’s 4.5 million a month, or around 350 million domains currently. Now it gets interesting !

Lately the large search engines have gone hyper local.  If you search for a florist you get returns on florists that are close by.  You can pay Google or any of the search engines to get to the top of page one at a cost.  Some people pay as much as $45 per click (PPC).  This is to say that many of the people pay to have their ads at the top of page one and every time someone just clicks their ad they have to pay the search engine company $45 even if that person doesn’t end up doing business with you.  This can get expensive.  If you were to get 1000 clicks a month that would be $45,000 a month just for one search engine like Google.

You can read a lot of information about how to get traffic to your site specifically targeted traffic (those interested in what you are selling), but the piece that’s missing is getting “local targeted traffic”.  If you a strictly an eCommerce business this isn’t an issue, but if you have a local business you need local customers to find you.

One tool that can help you get online traffic to your offline local business is Maps and Places.  You’ve seen these Google has them, Merchant Circle, Yahoo, Bing, Yelp, citysearch, etc, there are literally dozens. Do you really have the time to post to all these places and to keep them up todate ?

Additionally more and more people are using mobile devices to search for and find businesses.  Is your listing optimized for mobile ?  Fact from 2008 until 2010 Google saw a 500% growth in local mobile searches.

The good news is our service solves these issues so you can spend your time working on your business not in your business.

For more information on these and other tools that we have available  email us at operations@d-r-creative.net